Manifestation Coaches Are Lying to You
Manifestation coaches often present an identity shift as if it happens the moment you decide who you are going to be. Assume the new identity, think from the new state, stop identifying with the old version of yourself, and your reality will eventually conform. It sounds simple. But what happens when you’ve made that decision and your actual life seems to fight you every step of the way?
Manifestation Coaches Are Lying to You when they leave out one of the hardest parts of changing your life: the transition between your old identity and the person you’re becoming. I call this the gunk phase. It’s the period where the old version of you hasn’t completely disappeared, the new version isn’t fully established, and your external reality may offer little or no evidence that the transformation is working.
This is where identity work stops being an interesting manifestation concept and becomes something you actually have to live through. Fear gets louder. Doubt returns. Old behaviors suddenly feel safer. Your circumstances can make the identity you declared seem ridiculous. And when you’re pursuing something genuinely life-changing—wealth, success, freedom, entrepreneurship, or an entirely different way of living—the pressure can become strong enough to make returning to your old life feel easier than continuing forward.
The difficult part of an identity shift isn’t merely deciding who you want to become. It’s continuing to become that person when your current reality gives you every reason to question the decision.
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